Mistakes to Avoid when Marketing on Social Media

As a business owner, we understand that #socialmediamarketing can easily become a burden when you're already juggling everything that comes with running a business. Here are 3 common mistakes to avoid that can help stay on track!

1. Don't delegate to the wrong person. Make sure they know what they're doing!

We see this time and time again. Managers will delegate social media management as an add-on task to admin personnel without understanding the time it takes to do it properly. The undertaking is bigger than it seems and quickly becomes a burden that employees quickly dread. Hire a professional or implement a strategic content calendar to help you stay on track.

2. Don't only push your product! Your audience wants to be entertained.

Consumers don't want to be sold to. When mindlessly scrolling, we aren't actively searching for something to purchase. Instead, capture and engage your audience so that when they are ready to buy, they already know you're the expert.

Tip: If you find yourself running out of ideas when posting on social media, sign up for our newsletter! We send out trending audio and content ideas to help lessen the load of content creation!

3. Make sure you're not just speaking to everyone, dial down your audience and speak directly to your consumer.

Identify your audience. Speak to their pain points. Understand what they want! When you try to speak to everyone, you lose sight of your consumer and how you help match their needs. Dial down your audience and create content that's specific to them.

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