Hancock Group

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The Group

Valerie Hale

Valerie Hale

Delightful, Demure Daredevil!
Bright, articulate and dignified just doesn't seem to fit the fact that Valerie made over 200 jumps from perfectly good airplanes before the age of 20. As an avid "sports parachutist", she claims there is absolutely no sensation of falling simply because there's no nearby stationary object by which to judge. Makes perfect sense, right? She hung up her parachute (too expensive) to focus on pursuing a degree in Advertising from the University of Texas where she never missed a football game… Hook 'Em Horns! From 1980 until 1984, when she took leave to start her family, Valerie was an account executive with the Snelson Agency, predecessor of the Hancock Group.

Carefree through she may be when it comes to recreation, she is unwavering in her devotion to being a practicing pescatarian (look it up). Valerie fearlessly enjoys creating and directing communication efforts for a variety of clients. She juggles everything from banks to retirement communities, from spas to churches and many other enterprises and organizations in between.

Kendra Leonard

Kendra Leonard

There’s a reason Kendra Leonard was voted “Friendliest Girl” at Midland High School for three years in a row. She is so kind and considerate! Her infectious personality and amazing singing voice also made her a favorite at Texas Tech University where she performed as a Kappa Picker from 2002 to 2006. Gun’s Up, ya’ll. More impressive (to us) than her high school and college degrees, was the revelation that she is a certified Laughter Yoga Instructor. Now that is useful around the office.

Laughing matters aside, Kendra brings professionalism and a true joy of working with people to the Hancock Group. Patient and a great listener, she is a client favorite.

And she might look familiar to you…since 2008, Kendra has performed with numerous bands and cover groups as a duo with her talented brother, Craig Elliott. She has also performed on stage with her cousin, Harry Connick, Jr.!

Kendra enjoys raising her kids, singing, patios, great weather, and spending time exploring with her handsome husband.

Janie Dyer

Janie Dyer

Janie Dyer has been infusing Hancock Group with fun for more than a decade. Her boundless excitement keeps us energized and her sense of humor keeps us laughing.

Janie is our Promotional Products Manager and her keen adherence to detail has saved many a client’s golf tournament and oil show from disaster! No tally book page goes unturned in her quest to provide the best products and prices to our clients.

After many years attending the University of New Mexico, and realizing that she would prefer to pursue a degree in Tim Dyer, Janie moved on to the real estate business. She obtained her Texas real estate license and enjoyed working in Commercial Property Management and residential sales in Midland and Odessa. Her marketing background and people skills have proved to be a huge asset to Hancock Group.

Janie loves to travel and spend time with her grandkids and her new love, Maggie May the Mini Goldendoodle!


Jourdin Hendrix

Jourdin Hendrix

Type A, type B. Right brained, left brained. Artist, analyst. Jourdin confused nearly every personality and career aptitude test out there, almost always with one foot in either extreme. During her time at Texas A&M (whoop!), Jourdin learned how to marry her thirst for creativity and her analytical and strategic abilities in the discipline of marketing. After graduating, she landed an account services role with TBWA\Chiat\Day in Nashville, TN helping traditional and direct advertising teams manage work for Nissan North America. From there, Jourdin spent five years at a boutique branding and identity firm in Dallas before moving back into the Automotive world working most recently for Team One on the Lexus business.

Jourdin and her crazy-smart geologist husband, Chris, moved to Midland, TX in 2018 along with their fetch-loving yellow Labrador retriever, Chesney. Jourdin is an aspiring calligrapher, a bit of a sports nut and drinks more sparkling water than one person probably should. She loves a good patio, a great glass of pinot noir and a well made Old Fashioned – and you’ll be instant friends if you’re equally discerning when it comes to those last two.


Joe Don Hancock

Joe Don Hancock (Our Founder)

Joe Don Hancock was a remarkable leader, mentor, and friend to many people over his 75 years. His leadership and engaging personality, both in and out of the office, made a lasting impression on all who had the pleasure of knowing him.

A dynamic writer, Joe Don began working in the advertising business at a young age. He cut his chops on a daily newspaper by selling copies on the street for a nickel – he got to keep three cents and, on a good day, he could take home more than 50 cents. He then took on the role as an intern at an advertising agency. He described those days as simpler times since advertising was newspaper or radio, radio or newspaper. The magic of television changed advertising forever. The Internet and social media have changed it forever, again.

After publishing his own community newspaper for 12 years, Joe Don discovered the "real world of advertising" lies in an advertising agency. The pinnacle of his profession, he said, is simply working for great clients by conceiving, creating, and producing great advertising so they can all make more friends and sell more stuff. After owning and running his own newspaper, selling ads for a national oil and gas magazine, and working for other advertising agencies, Joe Don purchased Snelson Advertising of Midland, Texas, in 1986, renaming it The Hancock Group.

Joe Don remained active in the agency and continued to work with clients, mentor new team members, and keep everyone laughing until he passed away in October 2015. The business continues under the name of The Hancock Group and strives to operate on the values and ethics established by our founder. We will never forget the man who started it all. He leaves a legacy of love, service, and hard work - qualities that we hope to live by every day.

Quick Contact

432.694.2181
3300 North A Street
Building 1, Suite 102
Midland, Texas 79705
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